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Ford
Client:
Ford, Başer Otomotiv
Category:
Automotive
Role:
Strategic Positioning, Brand Consulting, Creative Strategy, Copywriting, Web Development, UI/UX Design, Marketing Materials, Photo/Video, Online/Offline Marketing, Custom Plexiglass Products, Offset/Digital/Foil Printing, Installation Services
About: Ford Otosan is an automotive manufacturing company based in Turkey that is jointly owned by Ford Motor Company and Koç Holding. It was established in 1977, with relations dating back to 1928. One of Ankara's most established and renowned automotive companies, Başer Otomotiv continues to provide sales and service with an expert team for the Ford brand new passenger and commercial vehicles within Başer Plaza since 1996.
Overview: With the strength of being an already well-known and well-established brand, improvements were made in all areas of activity, including sales, car service and second hand cars. By following the changes in the fast-growing automotive sector, efforts were made to achieve a more successful position in marketing.