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Beko
Client:
Beko, Başer Grup
Category:
Household Appliances and Electronics
Role:
Incoming
About: Beko is a renowned Turkish brand that specializes in electronics and household appliances. Established in 1955, Beko has grown to become a trusted name in the industry, known for its commitment to innovation, quality, and sustainability. With a presence in over 130 countries, Beko offers a wide range of products. The brand is part of Arçelik A.Ş. and is part of Koç Holding, one of Turkey's largest corporations. Başer Grup is one of the authorized dealers in Turkey.
Overview: A pivotal role in enhancing Beko's sales strategy across multiple channels was performed. Online and in-store sales strategies for Beko were developed to optimize the customer journey for better navigation of home appliances. Mars&Draft also delivered bespoke B2B solutions for Beko, aligning with their unique demands.