Volleyball Nations League
Professional Services
The Volleyball Nations League (VNL) is a premier international volleyball tournament organized by the Fédération Internationale de Volleyball (FIVB). Launched in 2017, the VNL brings together top national teams from around the world in both men's and women's competitions. The event in Antalya, Turkey, showcased world-class volleyball action while promoting the sport in one of Turkey's most popular coastal destinations.
Summary
We delivered comprehensive design and production support for the Volleyball Nations League event held in Antalya, Turkey. Our team created a range of custom-designed materials that enhanced the event experience and provided lasting mementos for attendees and participants. The project encompassed a wide array of deliverables, from promotional materials to on-site branding elements, all designed to capture the excitement of international volleyball and the unique charm of Antalya as the host city.
Challenges
Tasked with producing memorable materials for an international sporting event within a tight timeframe, the challenge lay in creating designs that captured the spirit of volleyball and the local flavor of Antalya while meeting the exacting standards of a global sports league. We needed to balance the VNL's international branding guidelines with elements that would resonate with the local audience and showcase Antalya's identity as a premier sports tourism destination.
Solutions
We developed and produced a suite of custom-designed materials including plexiglass souvenirs and various printed collateral. Our designs incorporated dynamic volleyball imagery and motifs that reflected both the energy of the sport and the unique character of the host city. High-quality production techniques ensured that all items, from programs to commemorative pieces, met the premium standards expected of an international tournament. We utilized a combination of local and imported materials to achieve the desired quality while maintaining cost-effectiveness.
The team worked closely with event organizers to ensure that all branding elements created a cohesive and immersive experience for both participants and spectators. Our production process was carefully scheduled to meet the event's tight deadlines, with rigorous quality control measures in place to guarantee that every item met the high standards of the VNL.
The resulting materials not only enhanced the visual appeal of the event but also served as cherished keepsakes, extending the impact of the tournament beyond its duration and promoting both volleyball and Antalya as a world-class sports destination.
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