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Mizuno

Retail

Branding, Market Expansion Strategy, Brand Consulting, Creative Strategy, Graphic Design, Motion Graphic Design, Copywriting, Web Development, UI/UX Design, Marketing Materials, Photo/Video, Online/Offline Marketing, Retail Design, Custom Plexiglass Products, Offset/Digital/Foil Printing, Installation Services

Established in 1906 in Osaka, Mizuno is a Japanese sportswear and equipment firm led by Rihachi Mizuno. Currently a multinational company, Mizuno produces a vast array of apparel and equipment such as running, tennis, volleyball and athletics.

Summary

Our partnership aimed to revitalize Mizuno's brand presence, amplify sales metrics, and sculpt a premium market position in Turkey. Through a meticulously crafted approach, we orchestrated a symphony of strategic elements: design implementations, sharpening visual language and messaging; sponsorship ecosystems, crafting immersive brand experiences at key events; an athlete ambassador program, curating authentic brand narratives through local sports icons; an omnichannel strategy, seamlessly blending digital and physical touchpoints; and retail environment design, creating captivating in-store brand worlds.

This holistic design thinking yielded remarkable growth across B2C and B2B channels. Our collaborative journey has not only elevated Mizuno's current standing but also engineered a launchpad for sustained expansion and market leadership in Turkey's dynamic sportswear landscape.

Challenges

Mizuno faced several challenges in the Turkish market, including limited brand recognition amidst fierce competition from established global and local brands. The company needed a cohesive marketing strategy tailored specifically to Turkish consumers, while also balancing the growth of both B2C and B2B sales channels. A key challenge was adapting Mizuno's global brand identity to resonate with Turkish culture and values without losing its core essence. These hurdles required a nuanced approach to brand positioning and market penetration.

Solutions

Our solution involved developing a multi-faceted market expansion strategy that aligned Mizuno's global vision with local market needs. We implemented an initiative to enhance Mizuno's visual identity and messaging for the Turkish audience, complemented by a comprehensive athlete marketing program partnering with local sports figures. Targeted sponsorship campaigns were designed and executed to boost visibility in key sporting events and communities. We optimized the retail experience through innovative store designs and custom product displays. Integrated online and offline marketing campaigns were launched to drive consumer engagement and sales, alongside strengthened B2B relationships through tailored communication strategies. High-quality printing and production techniques ensured premium brand representation across all touchpoints.

Throughout the process, we provided ongoing brand consulting to ensure consistent growth and adaptation to market trends. This holistic approach resulted in significant improvements in brand awareness, market positioning, and sales performance, setting a strong foundation for Mizuno's continued success in the Turkish market.

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