InterContinental Hotels Group
Hospitality and Leisure
Graphic Design, Marketing Materials, Copywriting, Offset/Digital/Foil Printing
InterContinental Hotels Group (IHG) is a global hospitality leader, operating a diverse portfolio of hotel brands across luxury, premium, and mainstream segments. With a rich history dating back to 1946, IHG has grown to encompass over 6,000 hotels in more than 100 countries worldwide. Renowned for its commitment to exceptional guest experiences, IHG continues to innovate in the hospitality industry, blending local charm with world-class standards across its iconic brands such as InterContinental, Crowne Plaza, and Holiday Inn.
Summary
Delivered comprehensive print materials support for InterContinental Hotels Group, enhancing their brand presence across various touchpoints. Our tailored solutions seamlessly integrated with their existing visual identity while introducing fresh, innovative elements to elevate their marketing collateral.
Challenges
Tasked with creating a diverse range of print materials that maintained brand consistency while catering to target audiences within the InterContinental Hotels Group portfolio. The challenge lay in striking a balance between luxury appeal and practical information delivery across various formats.
Solutions
Developed a versatile suite of print materials, including brochures, in-room collateral, and promotional items. Our design approach incorporated high-end finishes and thoughtful layouts to reflect the brand's premium positioning. Key information was presented in an easily digestible format, ensuring guests could quickly access essential details about hotel amenities and services.