Ford Pro
Automotive
Product Launch, Brand Consulting, Graphic Design, Motion Graphic Design, Creative Strategy, Copywriting, Marketing Materials, Photo/Video, Online/Offline Marketing, Custom Plexiglass Products, Offset/Digital/Foil Printing, Installation Services
Ford Pro is revolutionizing the commercial vehicle industry with its comprehensive suite of solutions designed to maximize fleet efficiency and reduce total operating costs. It offers a robust fleet management software, charging solutions, financing options, and dedicated service support for both internal combustion and electric vehicles.
Summary
We collaborated with Ford Pro, Ford Başer Dealership to revolutionize the commercial vehicle market in Turkey, focusing on the groundbreaking All-Electric Light Commercial Vehicle Ford E-Transit. Our mission was to introduce and market Turkey's first All-Electric Light Commercial Vehicle, positioning it as "The Future of Commerce" for both B2B and B2C audiences while placing Ford Başer Dealership as the centerpiece. This initiative not only showcased cutting-edge electric vehicle technology but also highlighted the versatility and efficiency of electric commercial vehicles in meeting diverse industry needs. Our work encompassed creating impactful visual content, designing custom printed/plexiglass products, and crafting a cohesive brand narrative that resonated with Turkish businesses and consumers alike.
Challenges
Introducing electric commercial vehicles to a market accustomed to traditional internal combustion engines posed significant challenges. We needed to educate both businesses and individual consumers about the benefits of electric vehicles. Developing a marketing strategy that effectively communicated to both B2B and B2C audiences was crucial, as was demonstrating the cost-effectiveness and operational benefits of electric fleet vehicles to businesses. Additionally, we had to create a cohesive brand narrative that aligned Ford Pro's global vision with Ford Başer Dealership's local expertise, bridging the gap between international innovation and local market needs.
Solutions
We crafted an integrated product launch strategy, showcasing the All-Electric Ford E-Transit's capabilities through visually striking, immersive experiences. We developed custom printed/plexiglass products to highlight the E-Transit's key features, while creating dynamic, information-rich content that brought the vehicle's specifications and benefits to life. We utilized a carefully curated visual language in our marketing materials that emphasized both innovation and reliability. Throughout the process, our iterative workflow ensured that every element effectively communicated the revolutionary nature of this electric light commercial vehicle solution.
By leveraging Ford Başer Dealership's local expertise, we tailored this solution to the Turkish market, providing a strong foundation for business transition to electric commercial vehicles and helping to define "the future of commerce".