Ford
Automotive
Strategic Positioning, Brand Consulting, Creative Strategy, Copywriting, Graphic Design, Motion Graphic Design, Marketing Materials, Photo/Video, Online/Offline Marketing, Custom Plexiglass Products, Offset/Digital/Foil Printing, Installation Services
Ford Otosan is an automotive manufacturing company based in Turkey that is jointly owned by Ford Motor Company and Koç Holding. It was established in 1977, with relations dating back to 1928. One of Ankara's most established and renowned automotive companies, Ford Başer Dealership continues to provide sales and service with an expert team for the Ford brand new passenger and commercial vehicles within Başer Plaza since 1996.
Summary
We focused on executing a comprehensive brand enhancement strategy by working closely with Başer Otomotiv, a prominent Ford dealer in Ankara. Our multifaceted approach encompassed strategic positioning, creative development, and implementation across various marketing channels, reinforcing Ford's market presence and Başer Otomotiv's reputation as a leading automotive service provider. The project aimed to elevate the brand experience across all customer touchpoints, from showroom displays to digital platforms, ensuring a cohesive and impactful brand narrative.
Challenges
Tasked with elevating an already well-established brand in a rapidly evolving automotive sector, the challenge lay in creating fresh, innovative marketing solutions that would maintain Ford's heritage while positioning Başer Otomotiv at the forefront of industry trends across sales, service, and used car segments. We needed to balance the global Ford brand guidelines with local market nuances, ensuring that our solutions resonated with the Ankara market while maintaining the brand's international standards.
Solutions
We began by developing a holistic marketing strategy that leveraged both online and offline channels to create a seamless brand experience. Our team created compelling creative content, including graphic design, motion graphics, and photo/video assets, all tailored to highlight Ford's latest models and Başer Otomotiv's premium services. We produced custom marketing materials and plexiglass products, utilizing high-quality offset, digital, and foil printing techniques to ensure a distinct feel that matched Ford's brand positioning. The implementation extended to installation services, ensuring a cohesive brand experience across all customer touchpoints, from showroom displays to outdoor signage. Our digital marketing efforts included website design, social media content creation, and targeted online campaigns to drive engagement and lead generation.
Throughout the project, we maintained a close collaboration with both Ford and Başer Otomotiv, ensuring that all materials met the strict brand guidelines while also addressing the specific needs of the local market. This comprehensive approach resulted in a refreshed, dynamic brand presence that reinforced Başer Otomotiv's position as a premier Ford dealership in Ankara.
