Doğan Lazer
Manufacturing
Doğan Lazer, established in 2011, is a Turkish company specializing in industrial cutting and bending of metal materials. Starting in a modest 200 square meter facility, the company has grown significantly. Doğan Lazer serves key sectors in Turkey, including automotive and defense industries, and has expanded into international markets, beginning exports to Germany in 2021. The company is known for its high-quality fabrication processes, meticulous approach, and timely delivery, utilizing state-of-the-art machinery to meet growing demands in related industries.
Summary
The main focus on was on a comprehensive rebranding initiative, coupled with digital presence enhancement and visual content creation. The project encompassed redesigning the company's visual identity, including logo design, developing a new website, and producing high-quality photo and video content of their products. Our team was tasked with creating a brand image that reflected Doğan Lazer's growth, technological advancement, and commitment to quality. The goal was to position Doğan Lazer as a modern, reliable partner in the metal fabrication industry, both domestically and internationally.
Challenges
Rebranding Doğan Lazer while maintaining its established reputation in the industry presented significant challenges. We needed to create a visual identity that conveyed technological sophistication without alienating long-standing clients. Another hurdle was effectively showcasing Doğan Lazer's diverse range of products and capabilities through digital mediums, given the technical nature of their work. Additionally, we had to ensure that the new brand identity and web presence would appeal to both domestic and international markets, particularly considering their recent expansion into international markets. Capturing the essence of their precise and high-quality work through photography and video in an industrial setting also posed technical challenges.
Solutions
Our solution centered on creating a cohesive, modern brand identity for Doğan Lazer that emphasized their technological prowess and quality standards. We developed a contemporary logo that incorporated elements suggestive of laser cutting and precision engineering. The new visual identity system used a color palette that balanced industrial tones with modern, clean design elements. For the website development, we created a user-friendly, responsive platform that showcased Doğan Lazer's capabilities and products effectively. We implemented an intuitive navigation system and used engaging content to explain complex processes simply. To address the challenge of product representation, we conducted extensive photo and video shoots. This visual content was strategically incorporated throughout the website and marketing materials. We ensured that the website was multilingual, catering to both Turkish and German markets, with the flexibility to add more languages as the company expands further.
The rebranding extended to all company materials such as business cards, ensuring a consistent brand experience. We worked closely with Doğan Lazer's team, gathering insights about their technical processes and customer needs to ensure that the new brand accurately represented their expertise and values.
The result was a comprehensive rebrand that positioned Doğan Lazer as a forward-thinking, reliable partner in the metal fabrication industry, ready for continued domestic and international growth.
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