top of page

Beko

Professional Services

Beko is a prominent Turkish brand specializing in white goods and electronics, operating under the umbrella of Arçelik A.Ş., a subsidiary of the influential Koç Holding conglomerate. Known for its innovative home appliances and consumer electronics, Beko has established a strong presence both in Turkey and international markets. The brand is recognized for its commitment to providing high-quality, technologically advanced products that cater to the evolving needs of modern households.

Summary

Our work with Beko focused on enhancing their dealership marketing strategies to strengthen their retail presence and boost sales. The project aimed to create a cohesive and impactful marketing approach that would resonate across dealerships. Our team was tasked with developing marketing materials and strategies that would effectively communicate Beko's brand values and product benefits at the point of sale. The goal was to create a dealership experience that would drive customer engagement and sales while maintaining consistency with Beko's global brand identity.

Challenges

Implementing a consistent dealership marketing strategy across Beko's extensive network presented significant challenges. We needed to create materials that were adaptable to various needs and locations while maintaining brand consistency. Another hurdle was balancing the promotion of Beko's wide product range without overwhelming customers. Additionally, we had to ensure that the marketing approach resonated with diverse local markets while aligning with Beko's global positioning.

Solutions

Our solution centered on creating a flexible, comprehensive dealership marketing materials that could be easily implemented across Beko's network. We began by conducting thorough market research and dealership audits to understand local needs and constraints. Based on these insights, we developed a marketing system that included customizable point-of-sale displays, digital signage content, and print materials. This system allowed dealerships to tailor their marketing efforts while maintaining brand consistency. We created engaging product demonstration materials to showcase Beko's innovative features effectively. We incorporated local nuances into the marketing materials while maintaining Beko's global brand essence, creating a balance between global consistency and local relevance.

We worked closely with Beko's key dealerships, gathering feedback and making iterative improvements to ensure the solution met both corporate objectives and on-the-ground realities of dealership operations.

bottom of page